E-Commerce Rising – Business Models and Strategies for Success

More and more stores are going online with their businesses, from your local grocer to multi-national retail giants. With people having less time to spend wandering through aisles of merchandise, e-commerce is going to see a lot of new players in the coming years. So what is driving this growth? How can new entrants and prospective entrants make an impact?

E-commerce is mostly consumer driven, and as the consumer is empowered by innovations in various fields, the businesses catering to them need to evolve. Some of the factors that drive this growth are:

Mobile devices enhance convenience
Choice of products make customers happy
Product information is easily available
Businesses and customers save money

However, not everything about e-commerce is rosy. With customer loyalty getting more and more fickle by the year, online businesses have to stay on their toes to make a difference in the customer’s perception of their store. Businesses are complementing their pricing strategies with coupons, discounts, sales, offers and more. They are modifying shipping by reducing the time, or by offering delivery time slots. All of this is going a long way in making customers more open and willing to participate in the e-commerce wave.

E-commerce has diversified over the past few years and it has created markets that cater to many needs. Some of the business models of e-commerce that are in practice today include:


While other business models are common place, C2B is one that is relatively new and unique. In C2B the customers, i. e. individuals, offer their services or expertise to businesses in exchange for payment. PeoplePerHour is an example of such a site, where a business can find and hire freelance writers, designers, developers and more.

There are other models that are gaining popularity, such as the G2C (Government-to-Citizen) model where the local or national government offers its services through an online portal.

The variety of e-commerce businesses is made further varied by the type of strategy they adopt in their business dealings. Here are a few strategies that businesses use to generate revenue:

Brick-and-click: Here the e-commerce store is the online endeavor of a physical store or chain of stores. Ex: Wal-Mart

Purely online: In this case the business is completely online, with its physical presence limited to corporate offices, warehouses, and if the business manufactures products, production centers. Ex: Blue Nile

Marketplace: The strategy that the largest e-commerce stores follow; they sell their own products, and at the same time allow other sellers to sell through them. Ex: Amazon

Auction: This strategy is one where the customers place bids on the product on offer and the seller decides which customer to sell to. Ex: eBay

Bargaining: This strategy is the reverse of the auction strategy, it is one where the customer places his willingness to pay a certain amount, the sellers then compete to make the best offer on the product/service that the customer is looking to obtain. This strategy is seeing a rise due to the heavy competition among various vendors. Ex: Priceline

Individuals and businesses looking to enter the e-commerce industry are going to have to choose the right business model and strategy to be successful. They will also need to make sure that the path they choose is one that complements their product with an appropriate pricing strategy, a friendly shipping policy and a responsive website.

Like every good business, entrants to and stalwarts of the e-commerce industry must ensure a constant review of their business model and strategy, to ensure its suitability for their organization’s objectives and goals. They must be willing to change or adapt as the situation may demand. A great example for this is Amazon, which started out as a ‘Purely online’ B2C vendor, became a ‘Marketplace’ and now with Amazon Supply has forayed into the B2B world as well.

An organization that learns to handle this part of their endeavor is already half way to success.

Unilog is a global technology and services company specializing in ‘Big Data Analytics’ and ‘Product Data Management for e-commerce’. Our focus is on empowering you with timely and relevant insights across the business. http://www.unilogcorp.com

Article Source: http://EzineArticles.com/expert/Merlyn_Netto/1880644


What Is E-Commerce and Why Do We Need an E-Commerce Website?

E-Commerce or Electronic commerce is the trading of products or services using computer networks, such as the internet. It allows the consumers to gather information about the products and their prices, thereby allowing the customers to compare the products and get the best product out of it. E-Commerce covers a wide range of products that is from clothing, accessories to online buying of shares or stakes of a company.

E-Commerce has been recognized for its ability to allow business to communicate and to form transaction anytime and anyplace. E-Commerce uses technologies such as mobile commerce, electronic fund, internet marketing, data interchange processing and inventory management systems.

Need for E-Commerce website

E-Commerce has become a booming industry in the past few years and it has become the only hope for online shopping where people from different places can sit at their comfort and buy or sell their products or service. According to a survey it has been estimated that by the year 2015, the annual E-Commerce will hit a height of about $278.9 Billion. Hence this gives an opportunity for the retailers or the people to host their own E-Commerce website and avail the online trading. It helps the consumers to get to know more about the product and this impacts their decisions while shopping. It also allows the consumers to give out their reviews about any product which help other customers who are trying to buy the similar kind of product, thereby creating smart customers.

Already there are so many different kinds of E-commerce websites, such as eBay.com, amazon.com and many more which are providing different products and services for the consumers.

With the advancement in E-commerce, people are getting more and more dependent on it, as it provides them an easy way to shop online in a more secure manner rather than having to go through the hassles of going and shopping outside. This encourages in the development of newer websites and in return both the retailers and the consumers are benefited with it. Hence we can say that in near future the E-commerce websites will replace the struggle of going outside and shopping and thereby making shopping just a click away.

E-commerce is not beneficial only for the retailers as it gives an opportunity for the consumers to compare the prices and products and to choose the best product at the best price. In this way the consumer is not only getting the best product, he is also getting the product at the best price and thereby the consumer is saving the extra money.

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Cheran Prakash is an article writer from India who is a digital marketer for one of the best eCommerce website.

Article Source: http://EzineArticles.com/expert/Cheran_Prakash/1997306


Why You Need to Get an E-Commerce Diploma

You might notice that most of today’s youngest billionaires are making their living through the Internet. For some, you might think it’s just because they are purely genius and can formulate everything out on the computer, typing in some codes and eureka, they found their major breakthrough and jumped on Forbes’ list of billionaires. But, there is more to that. What made them truly successful is not because of their IQ. It is simply because they fully understand how the internet works.

Many of the companies today are signing up their own domains, getting their own business accounts to every social media they know, and moving their every transaction online from customer inquiries to product purchases, billings, and other services. This is because the internet is accessed by almost every part of the world. In the Philippines alone, according to I-Metrics Asia-Pacific Corporation, last October 2014, there are 30% of Filipino internet users are purchasing online while 20% have done online payment transactions.

Although putting your business into the worldwide web can boost your sales, this can also mean investing a hefty price for e-commerce experts and other digital consultation. You see, what made e-commerce specialist in demand is because there are only limited universities who are offering such courses. Also, you need to realize that hiring these experts may not be cost-effective especially start-up companies. Which is why you need to fully understand and grasp the basics of e-commerce through acquiring hard-core training for e-commerce Specialization.

Here are the benefits of getting your own e-commerce Specialist Certification or Diploma:

Fully understand the basics of e-commerce.

From business models to revenue analysis, you will develop new business structures that are globally competitive all throughout the worldwide web. E-commerce classes can give you various options in digital marketing.

Provide flexibility for customers.

Give ease to your customers by providing them flexible transaction options. With e-commerce, you can enhance transaction through various payment channels, answer their queries through chat support, emails, social media, or phone.

Manage customers and chain supplies.

With e-commerce, you can implement an organized management strategy for your supply chain, security compliance, customer relationship, and e-commerce project plan.

When it comes to investing in your company, it is always a smart choice to invest in the right education for yourself. Being well-rounded and knowledgeable in the e-commerce industry does not only help your company to fully reach its potential, but you are also boosting the economic growth of the country.

Be a Certified E-Commerce Specialist! Receive 10% discount by filling this form here at http://digitalworkingmom.blogspot.com/2015/01/why-you-need-to-become-digital.html Enroll now!

Disclosure: I am an accredited online lead generator for Digital Filipino Training Programs.

Article Source: http://EzineArticles.com/expert/Stella_Mae_G_Naduaran/1420093


A Much Higher Reach to Ensure a Much Higher Growth for Your E-Commerce Brand

Advancements in technology have bought in new opportunities to the doorstep for a host of businesses. And technology is nowadays a part of all that a business does.

Technology is not just used for a business’s internal processes; it’s a part and parcel of marketing a business as well. We use technology to advertise and make sure that a business gets its core ideas and unique selling potential across to a greater number of people, and most importantly, to a cross section of people who matter the most.

Advertising has transformed the world for a host of businesses. And especially with the advent of digitalized communication and digitalized advertising, for a business that is able to acquire the reach that it desires, sky is the limit. The possibilities of growth are endless.

In the same coin, with the advent of technology, especially in the field of advertising, it is believed that unless a brand takes the required steps towards updating itself with the latest trends and methodologies, it is very difficult to thieve in the fast paced business environment of today.


If we take the e-commerce perspective into consideration, we come to realize that while advertising and getting an idea across to a greater number of potential consumers is important, servicing a consumer from a distant location is equally important.

Let’s consider a very basic example. Suppose we have a very simple e commerce business in India, which is doing reasonably well for the quality of goods it supplies. Now if this brand chooses only to deliver the goods locally, like within the state or the city it operates from, the margin of profits is most likely to be within certain limitations.

However, if this e commerce business chooses to extend its operations to a national level, a greater number of consumers would have access to the products. This in turn implies that the sales would be higher and so would the profit margins. And the business would grow!

If we go ahead and consider the scenario that the business starts shipping even to international locations, it would further be a boost to the growth of the business. And that would be a transformation of a locally run business operation to an international brand, which is a significant change by itself, and something very desirable.

Prospect of growth in e-commerce industry comes with its own challenges. The challenges include getting across to a new audience, and marketability of the goods.


However in terms of growth, effectively handling e-commerce logistics is an equally challenging task. As an example, making sure that an e-commerce brand is able to ship to a far flung location is probably a bigger challenge.

The challenge becomes even more significant when we take a new e-commerce startup into perspective. And that’s simply because as a young company in the dynamic business landscape of today, a brand might not be aware of the best practices in the field of e commerce logistics. So that not just affects the profitability of shipping to a far flung location, but also affects timely delivery of goods and customer retention.

Moreover as a new e-commerce startup, you might come to realize that logistics are taking a toll of your time, far more than you would prefer!


If you choose to go for Shipyaari, it simply ensures that you get a much higher reach for your business. And the reach is in terms of area coverage.

So for an e-commerce brand or a fresh start up in the e-commerce arena, there is no longer a need to limit your company as a local brand. Shipyaari ensures that you get an access to a

1100 pincodes and growing and 800+ for CoD. We have tie ups with five courier companies.

Meet your logistics requirements effectively and flawlessly. Contact us today at http://shipyaari.com/index.php

Call us at (+91) 76663 28629

Article Source: http://EzineArticles.com/expert/Harshad_Jethra/1848126